Sometimes, the most effective ecommerce tips are the simple ones.
Some companies completely overhaul their business and marketing strategy
when business starts to dwindle, without realising that a simple tweak
to their website can make a huge difference on converting website
visitors into customers.
Often, the most simple ecommerce solution is the most effective.
First, analyse your product pages and consider how trustworthy your
company appears. Website elements which act as "trust signals" include
information about free returns, a money back guarantee or free delivery.
Think of it like this - your website visitors may have never heard of
your business before. They may be interested in your product, but they
view it as a risk to buy from you. They have no proof that your company
is a reputable, credible company. Offering free returns, a money back
guarantee or free delivery makes a visitor trust you. These elements
make the "risk" factor worthwhile Take an honest approach with your
customers and it will pay off. If customers don't seem to be writing
reviews off their own back, why not ask them to? You could follow up
each sale with an email a few weeks later inviting customers to review
their products..
Another way to improve a customer's trust in your business is to
allow customers to review your products. When customers see that other
customers have received and been happy with their products, this
increases their faith in your business. Sometimes, customers are
sceptical at how well the photograph represents the true product and a
review helps to reassure them. When you are adding customer reviews to
your website, it is vital that the reviews are genuine. Never
artificially create your reviews because you will get caught out. Take
an honest approach with your customers and it will pay off. If customers
don't seem to be writing reviews off their own back, why not ask them
to? You could follow up each sale with an email a few weeks later
inviting customers to review their products.
Live chat is becoming increasingly common on ecommerce websites. When
using a website for the first time, customers often have a small
question that they would like the answer to, but they wouldn't go as far
as calling. Customers rarely email companies with a small question
because they expect to wait days for an answer. Online chat allows
customers to interact with you directly, reassuring them that you are a
trustworthy company. Live chat is a great way to make a brilliant first
impression when that customer makes contact with you. Be friendly and
professional, going out of your way to help them.
About the Author
Looking for the perfect ecommerce solution? Check out eCommera’s website.
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