There is a lot to consider when setting up an ecommerce business, not
only stocking up on products and getting your website perfect, but also
ensuring that your business is well marketing and effective at
converting visitors into customers.
Often, the most simple ecommerce solutions are the most effective.
Have you got an FAQ section on your website? Customers often have a
small question that doesn't quite warrant making a phone call. The
things that may seem obvious to you may not actually be obvious to a
customer. With an FAQ section, you have the opportunity to answer those
queries which a customer may not have deemed worthy of getting in touch
about. Ensure that your FAQ section covers it all, including in depth
details of returns, delivery, expected delivery times, product
warranties etc.
Are your contact details displayed in a prominent position on the
page? Customers are likely to want to get in touch with you and if you
make it difficult for them to do so, it may look like you are hiding
something from them. A contact form is not enough. By all means, have a
contact form as an option because some customers don't like picking up
the phone, but it is vital that the customer has a wide range of options
to enable them to make the right decision. When ordering off a company
that they have never heard of, customers are reassured by the
confirmation that they are speaking to a "real" person at a "real"
company.
One great feature which would set your website apart from the crowd
is a back in stock notification. When your products are out of stock,
allow customers the opportunity to receive an email notification when
that product is available to buy. This simple feature could prevent a
customer from looking elsewhere or giving up on your website altogether.
Sometimes, customers are happy to wait a week or two for a product,
whereas without that option, the customer will completely leave your
website and go to a competitor instead.
You might know why your business is great, but that doesn't mean that
other people to. Let your unique selling points be known by displaying
them in the header of your website. Look at your competitor's website
and see where they are falling short. Offer whatever they don't as a
selling point of your business.
About the Author
For more information on ecommerce solutions, visit eCommera.
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