How to Bring Your Ecommerce Website Into 2014

When you run an ecommerce business, keeping up to date is vitally important to your success. Millions of people have delved into the world of ecommerce and if you aren't up to date, your competitors will be racing ahead of you, taking the customers that have left your website in favour of something more up to date and relevant.

One of the most important aspects of a successful ecommerce website is effective navigation. Your website could contain endless flashy features from ecommerce software, but if you haven't got the basics right, customers will be leaving your website, very fast. Navigation should be simple and straightforward, allowing users to effortlessly find the products that they are looking for with minimal effort.

According to statistics, if users cannot find what they are looking for in a matter of seconds, they will look elsewhere. Furthermore, simple navigation is actually rewarded by Google when it comes to SEO. Ideally, you should try to ensure that all products are no more than five clicks away from the home page.

Another important part of a modern, successful ecommerce website is good quality images. The images on your website should be unique to you and in high definition. Users should be able to zoom in and view the products from all angles. Customers don't have the ability to touch, hold and examine a product, so it is important that your images simulate this. Poor quality images lead to customers leaving your website.

It is also important to get up to date in terms of social media. In this day and age, customers just expect you to be on Facebook and Twitter. It is no longer a benefit to be on these mediums, it is just assumed that your company can be found on there. Many customers feel more comfortable interacting with a brand via the more casual medium of social media, rather than going through the effort of picking up the phone. A strong social media presence is incredibly important.
Whoever operates your social media account should write in a professional, friendly manner.Navigation should be simple and straightforward, allowing users to effortlessly find the products that they are looking for with minimal effort.

These days, customers expect to see product reviews on your product pages. Product reviews prove that you have nothing to hide as you are happy to reveal what past customers think of your products. When customers are given the option to leave a review, this makes them feel well valued.

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To find out more about ecommerce software, check out eCommera.