Any business which exists on the internet can target the whole world.
If you want to make the most out of your website then you should
consider getting your site translated. It might be easy to forget, but
not everybody on the internet speaks English. In fact, only a relatively
small proportion of the online population speak English as their first
language. This means that you should investigate professional
translation services to make your business stand out from the crowd.
Websites
Your business website should be designed to showcase the best of your
services, products and exactly what your business can offer customers.
Any business serious about selling internationally should seriously
consider using translators to create websites written in different
languages.
You can find professional translation companies to write websites in a
number of different languages including Chinese, French, German and
Polish among many others.
Choosing the right Team
Depending on the type of your business you will need to hire
different teams of translators. Most businesses who want to sell
products to people internationally will be able to hire a general
translation firm. However, if you are a operating in a specialist area
then you might need to hire a certain company.
There might be lots of special technical terms which can be difficult
and confusing to translate. This is even more complicated if you are a
medical, engineering, electrical or legal company loOKing or some
translations.
Always hire Humans
When you are choosing a professional translation team you must make
sure they are doing all the work themselves. You don't want to find that
the are simply running your text through a free online translator and
giving it back to you. Free online translators are OK to get basic
translations completed quickly. However, the accuracy isn't guaranteed,
and they will also read poorly compared to genuine human translators.
Remember that it's not just readability of the translated document
that is important, it's also the reputation of your business. If you
have poorly written content on your site then it will impact how
professional your business appears to visitors. You must make sure that
the translated content is of the highest quality so you are trusted by
all the people that land on your site.
Cost
Hiring a professional translation company will be an extra cost for
your business. It is certainly worth spending the money to do it
properly though. Trying to launch your website in multiple languages
without any investment is bound to end in failure.
Professionals have the training and experience needed to correctly
translate all of your site. This will ensure that your finished content
is correct and exactly as it should be.
What else can be Translated?
It's not just websites that you can use professional translation
firms to translate. You might also want them to help you translate your
marketing materials, emails, letters, journals, adverts and even staff
notices. Quite simply, if it's written in English and it is important
then it can be translated.
Choosing the Right Translating Company
Translation companies can be quite expensive, but it is money well
spent when done properly. Just make sure you spend time choosing the
right translator and that you read any reviews you can find abut them.
About the Author
Theda works for a professional translation agency, Integro Languages,
in Norwich. In her spare time she enjoys writing articles and blogging
about how using professional translation services could help your
business.
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