One thing about you that can be leverage in your business is the
simple fact that you are you - unique and different. There is really
great value and important lessons when you are not afraid to work out
your business and marketing concerns. If you look in all of history,
rarely were great accomplishments made by the efforts of one individual.
Networking is clearly not the preferred method for some, but you
cannot deny the power it can bring to the table. If you are not put-off
by networking, then you should learn how to use it with great effect in
your business.
People will start taking you more seriously and you will gain instant
rewards once you write and publish a book in your field. Writing a book
is not hard - a fact to think on before you start laughing - but it
does take effort. You do not have to write a huge novel for this,
either. You can easily publish it with the help of Amazon's publishing
service, especially considering it is quite cheap. You can get your book
published in paperback almost as soon as you've written it. Once you've
done it, you can advertise it on your site and in your marketing
efforts. Your credibility will increase exponentially once you become a
published author.
There is tremendous potential with networking, and you can do this
both on the web and offline. Very many people have tuned into LinkedIn
because they actively target serious people.
This can be a lot of fun such as turning your online network into an
offline network, and this is done quite a lot. Stop and think that there
is no reason to avoid it since you have a connection established
through social media. You have to at least be somewhat outgoing and like
meeting people to make this happen. Online businesses that offer real
services and professional solutions to other businesses will have the
greatest chance of success with networking.
Used by almost every major marketer pitching something a few years
back, Twitter DM or direct message was often used. This of course is not
worth your time to even try anymore. Similar to unsolicited e-mail or
spam, this type of marketing is not recommended. DM is definitely a
thing of the past. People that have a huge list of followers don't
realize that there is less connection between them, especially in
comparison to a typical autoresponder list. What you need to do at
Twitter is be viewed as some kind of expert or very knowledgeable
person. When people believe that you are an expert, they will follow you
just because of that. Perception has nothing to do with reality. The
problem is that our perceptions seem more real than reality. You can
truly amass real power when you are able to marry
the two and get your
message out to people.
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